Identify untapped markets and growth opportunities with our free benchmark tool. Analyze your export performance across 150+ countries using industry-specific economic data from the World Bank.
Discover countries where your sales underperform relative to economic potential
Compare against World Bank economic indicators specific to your industry
Analyze performance across 150+ countries in 5 major regions
Get clear performance ratios and growth opportunity calculations
Enter your sales data for each eligible country in the selected subregion.
| Country | Sales Metric |
|---|---|
| Please select a region and subregion first | |
| Country | Sales | Sales Share | Indicator Share | Performance Ratio | Status |
|---|
The benchmark compares your sales distribution (units, value, profit, or index) against World Bank economic indicators specifically selected for your industry, and calculatedonly across the countries where you submitted data:
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This tool identifies export opportunities and risks by comparing your sales index against sector-specific market benchmarks from World Bank open data. You don't need to reveal actual sales figures—simply enter relative indices to maintain confidentiality. For example, if you sell twice as much in Germany as in France, input index 100 for France and 200 for Germany.
The tool then overlays your sales distribution with market size indicators. If France and Germany each represent 50% of the regional market but your sales are 33% France and 67% Germany, you're underindexed in France (performance ratio 0.67) and overindexed in Germany (ratio 1.33). Ratios below 0.8 reveal growth opportunities, while ratios above 1.25 indicate potential concentration risk. IMERGEA does not store, collect, or transmit any data you enter—all calculations happen locally in your browser.
Market benchmarks come from World Bank open data, ensuring reliable, standardized economic indicators across 150+ countries. The tool uses sector-specific metrics matched to your industry: agricultural GDP for agriculture exporters, industrial output for manufacturing, service sector indicators for service providers.
This sector alignment ensures meaningful comparisons. An agricultural exporter competing against agricultural GDP—not total economic size dominated by unrelated industries—gets accurate opportunity assessment. When sector-specific data is unavailable for certain countries, the tool automatically falls back to total GDP to maintain comprehensive coverage while preserving data quality.
Performance ratio below 0.8 = Underindexed = Opportunity. These markets have economic weight justifying higher sales, but your current penetration falls short. Example: if Poland represents 20% of regional manufacturing output but only 8% of your sales index, your 0.4 ratio signals major untapped potential.
Performance ratio above 1.25 = Overindexed = Risk monitoring. While strong market performance demonstrates success, extreme overindexing may indicate concentration risk—overdependence on specific customers, partners, or market conditions. The tool helps balance growth opportunities with portfolio diversification for sustainable international expansion.
No—use relative indices instead (e.g., 100 for your baseline market, 200 for double sales, 50 for half). This protects commercial confidentiality. IMERGEA does not store any data you enter—calculations happen entirely in your browser.
By comparing your sales index distribution to World Bank economic benchmarks. Markets where your sales index is significantly lower than the economic benchmark (ratios below 0.8) represent underserved opportunities with quantified growth potential.
All market benchmarks come from World Bank open data. The tool prioritizes sector-specific indicators (agricultural GDP, industrial output, service metrics) matched to your industry, with automatic fallback to total GDP when sector data is unavailable.
Overindexing (ratio above 1.25) means selling disproportionately more in a market relative to its economic weight. While showing competitive strength, extreme overindexing can signal concentration risk—the tool helps identify these situations for strategic portfolio diversification.
Yes—completely free with unlimited usage and no registration required. IMERGEA provides this as part of our commitment to democratizing professional-grade export analysis for SMEs. For deeper strategic guidance on international expansion or M&A opportunities, IMERGEA offers specialized consulting services.
Quarterly or semi-annual assessments help track market dynamics and measure the impact of strategic initiatives. The downloadable reports make it easy to compare results over time and identify trends in market penetration across your export portfolio.
This tool provides the analytical foundation for strategic export decisions. For comprehensive support in market prioritization, partner identification, or international M&A opportunities, IMERGEA offers specialized consulting backed by nearly 20 years of cross-border experience.
IMERGEA developed this export performance benchmark tool based on methodologies refined through hundreds of international market assessments and cross-border M&A transactions. The index-based approach protects commercial confidentiality while delivering institutional-grade analysis typically reserved for large corporations with dedicated research teams.
By combining World Bank economic indicators with sector-specific benchmarking and intelligent data fallback systems, the tool provides comprehensive coverage across developed and emerging markets. Our commitment to data privacy means zero collection or storage of your business information—empowering SMEs to make evidence-based export decisions with complete confidentiality.
