IMERGEA Back to Home

Export Performance Benchmark

Measure your sales against economic benchmarks, corrected for real market friction regulatory barriers, local incumbents, route to market, and more.

150+ Countries World Bank Data B-READY Friction Scores Raw vs. Adjusted View No Data Stored

Select your target markets

Search and select all countries you operate in or want to benchmark. No regional constraint mix any markets.

0 markets selected

You can input either sales value (e.g., EUR) or units (e.g., tons). Just stay consistent across countries.

Country Sales (enter 0 to exclude)

Market Friction Adjustments

B-READY
?
Pre-loaded from B-READY / World Bank indices. Expand each country to fine-tune. Low friction = bonus on potential; high friction = malus.

Scores are pre-loaded from public indices. Click any country to expand and override per factor. Scale: 0 = extreme barrier → 50 = neutral → 100 = open/competitors excluded (bonus).

Performance Results

⚡ Friction adjustments applied. Results show corrected potential relative to accessible market size.

Performance vs. Adjusted Benchmark

Raw benchmark ratio
Friction-adjusted ratio
Overperforming
Underperforming
Country Sales Sales Share Benchmark
Share		 Opportunity
Gap		 Status Raw Ratio Friction Adj. Adj. Ratio
Strong > 1.25
Aligned 0.80–1.25
Underperforming 0.50–0.80
Significantly under < 0.50
Book a Consulting Call

Calculating benchmark...

How the Tool Works

This free tool assesses if your export sales in countries are strong, aligned, or lagging vs. economic benchmarks, adjusted for market frictions.

Step-by-step logic:

  1. Input sales: Enter per-country figures (value, index, or units). Only relative shares matter, data stays private ( Runs in-browser; no data stored/transmitted. )
  2. Benchmark comparison: Uses pre-loaded sectoral data from World Bank open DBs (e.g., GDP by sector, trade volumes).
  3. Raw ratio: Your sales share ÷ market's benchmark share. → 1.0 = aligned | >1.25 = strong | <0.80 = underperforming.
  4. Friction adjustment: Factors in barriers (regulatory, customs, etc.) from B-READY/World Bank data.→ Adjusted ratio shows performance vs. realistic target.

Outcome: Spot opportunities, risks, and outperformers, raw or adjusted views.

The performance ratio compares your sales share in a market against that market's share of the economic benchmark indicator. A ratio of 1.0 means you are exactly in line with the market's economic weight. Above 1.25 = overperforming; below 0.80 = underperforming relative to potential.

Each market has five friction factors (regulatory, customs, local incumbents, route to market, political/FX risk) scored from 0 to 100. Scores above 50 indicate low friction (open market, competitors excluded) and add a bonus to your accessible potential ceiling. Scores below 50 indicate barriers and reduce the theoretical ceiling. The adjusted ratio measures you against this corrected benchmark.

No. You can use a relative index (e.g. 100 for your baseline market, 200 for double the sales). Only the distribution across markets matters not absolute figures. IMERGEA does not store any data you enter.

Friction scores are derived from the World Bank B-READY index (successor to Doing Business), OECD FDI restrictiveness data, and WTO tariff profiles. They serve as a starting point you can override any score for any country to reflect your specific ground-level knowledge.

Turn Analysis into Action

For deeper market entry strategy, partner identification, or cross-border M&A in Africa and the Middle East, IMERGEA provides specialist advisory backed by 20 years of on-the-ground experience.

Book Consulting Time Blue-Chip Benchmarking